Consumer Behaviour Term Paper - Company Analysis Essay

Consumer Behaviour Term Paper - Company Analysis - Essay Example BA is traded on the London Stock Exchange and the New York Stock Exchange.(LSE:BAY,NYSE:BAB)The current share price, as on 27th march is  £499.(with a 52 week high of  £579.5 and a low of  £277.0). The origin of British Airways corresponds to the origin of the civil aviation industry in the world. On Aug 25,1919 British Airways forerunner company Aircraft Transport and Travel(AT&T) introduced the world’s first daily international scheduled air service between London and Paris. On 31st March 1924, Britian’s four airlines-Instone, Handley Page, Daimler Airways and British Air Marine Navigation-were amalgamated to form Imperial Airways. In 1935 a number of small UK air transport companies merged to form the original privately owned British Airways Ltd.In 1939 Imperial Airways and British Airways were nationalized to form British Overseas Airways Corporation(BOAC).After the second world war BOAC continued to operate long-haul services while continental European and domestic flights were operated by a newly formed company-British European Airways(BEA).In 1972 BOAC and BEA were combined under the British Airways Board which lead to the creation of British Airways in 19 74. In 1981, a management team was instituted under the chairmanship of Lord King with the objective to run the corporation on more commercial lines turns around its financial performance and prepare it for potential privatization (which implied full transfer of ownership to the private sector rather than simply a sale of minority interest.)The new regime sought to re-organize the company in a number of ways including the following: BA continued to be a public corporation until 1984 when it became a public limited company (plc) in readiness for floatation. In early 1987 the Government sold the entirety of it’s stake in the airline,ie;no minority interest was retained and sales proceeds of  £900 million were realized. The company is enjoying robust financial health. For the year ending 31st March